Bill Bruno

Pegasystems introduced Always-On Insights, combining Pega Customer Decision Hub with Celebrus Customer Data Platform (CDP). Always-On Insights brings together Pega’s artificial intelligence-driven engagement engine to optimise each interaction with Celebrus’ CDP that captures and collects compliant first-party customer data in real-time across digital channels. With Always-On Insights, companies can eliminate their dependence on third-party cookies […]

D4t4 Solutions Plc added nearly 100 new preconfigured Automated Marketing Signals (AMS) to the Celebrus Customer Data Platform (CDP). These additions mean Celebrus CDP customers in travel and hospitality, telecommunications, and healthcare can now take advantage of AMS to convert more customers with highly personalised, real-time content. Powered by advanced machine learning and natural language […]