With Habu and BigQuery, marketers can unify, manage, and govern all types of data, analyse and share data across clouds. Habu, a provider of data clean room software, is partnering with Google Cloud to integrate its Data Clean Room applications natively on Google Cloud’s BigQuery. The native integration between Habu and Google Cloud’s BigQuery provides […]
TLDR: Marketers get a lot of raw data, and tools like BigQuery could help turn such data into actionable insights. With BigQuery, gathering all that data from multiple sources into a data warehouse, including ad, site analytics, pre-conversion, and post-conversion data, is quick and easy.
Privacy Dynamics, a startup that simplifies ethical and responsible use of data, launched a SaaS application that can anonymise thousands of records per second with the click of a button. Privacy Dynamics saves data and analytics teams valuable time while also ensuring organisations pull compliant, accurate information from a central data warehouse. Privacy Dynamics has […]