Customer Data Platforms (CDP) and Data Management Platforms (DMP) sound quite similar and might even share a few common attributes. However, these platforms are vastly different. World over, marketing and advertising industries now focus on only one thing – customers. To put customer first, brands really must build good relationships with them. To do that […]
Understanding customer behaviour is a critical yet complex task. But with the right set of approach and perspective, any brand can leverage customer behaviour to drive increased sales, generate leads and ensure customer satisfaction throughout. According to research by McKinsey, organisations that harness the power of customer behaviour data to generate behavioural insights, outperform competitive […]
Contentsquare, a leading digital experience insights platform, announced that it had acquired experience analytics company Clicktale. Clicktale boasts of clients such as Dell, RBS and T-Mobile, while Contentsquare’s list of clientele includes AccorHotels, Sephora and Walmart. This combination creates a definitive global leader in the experience analytics market. The combined entity serves 600 enterprise clients […]
How do you choose your MarTech stack? There are 7000+ tools available today as per Chiefmartec.com by Scott Brinker. It’s important to see through the noise and keep your eye on the goal. A MarTech stack is more like a MarTech matrix. Data flow is not linear or uni-directional. A stack is visually a neat representation. However, in […]
