audience segmentation

Snowflake and Acxiom are building a secure, AI-powered marketing infrastructure to help brands modernise data practices, eliminate silos, and unlock real-time personalisation at scale.

Built into Blis’ existing Audience Explorer platform, Blis AI uses the company’s location, lifestyle, purchase, and behavioural data to identify audience combinations that are often missed in typical planning processes.

AI Query Summary is part of Iterable’s Smart Segmentation feature set, which adds an important intelligence layer to Iterable’s Audience Segmentation tool.

Now marketers can simply describe their audiences in natural language, and Marve will automatically generate the audience using their cloud data warehouse fields. Flywheel Software, a provider of first-party customer segmentation solutions for enterprise marketing teams, announced the beta launch of ChatGPT-powered Marve – short for “marketing velocity”– an AI-driven audience builder to further enhance […]