Audience Data

As automation takes on more of the ad-buying process, audience data gaps can leave marketers reaching people far removed from their original campaign brief.

The collaboration automates creative deployment between platforms while enabling audience-informed creative decisioning through audience data available in Yahoo DSP.

Pairing Acxiom’s trusted consumer data with Nexxen Discovery’s real-time insights is designed to improve audience reach and performance.

Roku Curate simplifies audience activation and enables better campaign effectiveness, allowing brands to work directly with Roku to drive business outcomes.

By integrating PubMatic AgenticOS with Optable’s identity-first, privacy-safe AI, buyers gain better signals and more efficient activation while complementing AgenticOS's execution capabilities with specialised audience intelligence.