Audience Analytics

The enhancements are designed to help ecommerce brands and small and mid-sized businesses scale with confidence using Mailchimp.

Brightcove, a provider of video for business, has acquired Wicket Labs, an audience insights company that gives users visibility into content and subscriber analytics. Brightcove’s intelligent video platform enables companies to deliver broadcast-quality video and measure its effectiveness with real-time analytics into performance, viewer engagement, and ROI. Using this data, customers can predict future behavior […]