Attention Measurement

By introducing a creative-side attention metric into the planning process, IAT helps advertisers make more informed decisions about where and how their campaigns should run.

With this acquisition, Viant strengthens its AI-powered programmatic platform by integrating TVision’s proprietary attention signals directly into its buying platform.

Powered by TVision, this new integration enables advertisers to reach the most engaged CTV audiences and improve campaign impact through pre-bid targeting.

Realeyes, a computer vision and attention artificial intelligence provider, and Adelaide, a media quality measurement provider, have partnered to align their attention measurement solutions to help advertisers unlock the value of attention insights across both creative and media. Realeyes’ PreView solution helps marketers measure and predict how video creatives capture and retain attention. Adelaide’s AU […]