News
SHE Media Launches Proprietary Targeting Tech Focused On Consumer Purchase Behaviour
SHE Media announced the launch of its proprietary Purchase Intent Graph. Under Penske Media Corporation’s (PMC) first-party data platform Atlas Data Studio, an agency award-winning data strategy and platform developed by SHE Media. SHE Media’s Purchase Intent Graph is focused on consumer purchase behaviour to deliver better experiences to audiences and deeper insights, first party […]
