Archie

Archie proposes the criteria, runs the search and vetting itself, then hands back a checked shortlist of creators worth booking, each with the reasoning attached.

Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of Archie, a scalable solution for marketers to gain cross-channel media and marketing insights, using best-in-class platforms and tools. Archie features rapid campaign reporting in a collaborative analytics environment, allowing advanced and unified performance measurement across media and CRM channels. Marketers who work with […]