Aprimo

It offers support for training and onboarding by providing content ideas and access to a knowledge library.

Aprimo flags all content that is AI-influenced and routes AI-influenced content through specific policies and approvals. Aprimo, a provider of digital asset management and marketing resource management solutions, has integrated OpenAI’s ChatGPT technology through Microsoft Azure OpenAI Service to improve its content operations platform. Aprimo now enables customers to opt in to generative AI features […]

This partnership will allow their customers to elevate their brand experience and accelerate revenue by delivering engaging, AI-driven content engagement insights that effectively connect with audiences. Aprimo, a provider of digital asset management and content operations solutions, announced a partnership with PathFactory, a B2B content intelligence platform, to provide a comprehensive solution for managing and […]

Earlier this year, in March, iconic global brand McDonald’s surprised the technology sector when it acquired personalisation startup Dynamic Yield. So why would a fast-food company invest a rumoured USD 300 million in a “decision logic” technology provider? Because, according to a 2017 Gartner study, companies that fully embraced online personalisation would enjoy a 30 […]