App marketers can now tap into massive CTV supply across hundreds of free ad-supported streaming TV (FAST) apps and more than 3,000 channels from a single source of access and only pay for installs. AppLovin, a mobile app marketing platform provider, is bringing performance-based buying to connected TV within its mobile user acquisition platform, AppDiscovery. […]
AppLovin, a marketing software company, is partnering with advertising technology provider The Trade Desk, bringing agencies and advertisers access to AppLovin Exchange as a supply source to The Trade Desk’s platform. AppLovin also help enable Unified ID 2.0 signals for participating mobile publishers with this partnership. Integrating ALX with The Trade Desk enhances targeting capabilities […]
AppLovin, a marketing platform provider, has acquired Wurl, a streaming TV company, for approximately $430 million in cash and stock. The acquisition extends AppLovin’s software platform capabilities into the connected TV market. “We are excited to complete the acquisition of Wurl and provide advertisers with a seamless way to enter the rapidly growing CTV market,” […]
AppLovin, a marketing software company, and HUMAN Security (formerly White Ops) collective protection against sophisticated bot attacks and ad fraud, have paired up to bring HUMAN’s traffic quality protection to AppLovin’s monetisation and marketing software solutions. Partnering with HUMAN will provide AppLovin’s platform with fraud protection and traffic quality. Additionally, AppLovin will be joining other […]
AppLovin, a marketing software company, has completed the acquisition of Twitter’s MoPub business for $1.05 billion in cash. The acquisition will combine MoPub’s core features with AppLovin MAX to improve efficiencies for app publishers and advertisers. The unified platform is expected to process more than $15 billion of annualised advertiser spend by 2023. MAX’s features […]
Mobile marketing analytics platform Adjust announced the results of a global interactive Partner Benchmarks report that shows the app economy is expanding worldwide, even as growth drivers vary by geography. The global study analysed over 270 advertising networks with six billion paid installs from more than 5,000 apps, across nearly 250 countries and 12 verticals. […]
After a busy 2020, the IPO market continues to witness hectic activity this year, led by the technology sector. One of the closely followed events is the upcoming IPO of AppLovin Corporation, a mobile app and gaming technology company headquartered in Palo Alto. Though the tech firm has not announced the date, it is expected […]
AppLovin, a global technology platform that provides developers with a unified set of tools to grow their businesses, announced it has entered into a definitive agreement to acquire Adjust, a global mobile app measurement and marketing company. Adjust will retain its unique brand and culture and continue to operate as a distinct company. The acquisition […]
