The campaign focuses on Volkswagen aftersales representatives’ passion for providing customers with the perfect experience. Volkswagen Middle East launched a campaign on TikTok to establish its commitment to providing excellent aftersales services. The campaign forms part of a wider aftersales campaign by the brand. With the tagline, “we care too much”, the campaign focuses on […]
Volkswagen has launched its Brand Attributes Campaign, which will use Google testing to test whether biases exist and to see which assets resonate best with a certain audience. The campaign will focus on gaining valuable audience insights and enhancing the brand’s overall marketing strategy. The campaign will aim to highlight how models in Volkswagen’s lineup […]
Anja Petrovski, Marketing Director at Volkswagen Middle East speaks to Ravi Raman, Publisher of Martechvibe about how data impacts and influences all marketing decisions from monitoring the performance of media channels, messaging and creative plans, and the quality of leads. How has consumer behaviour changed over the last year in the auto industry? There is no […]
