CRM giant Salesforce announced on Monday, June 10, 2019, that it is buying big data company Tableau Software for USD 15.3 billion in an all-stock deal, marking the biggest acquisition in the company’s history. “We are bringing together the world’s #1 CRM with the #1 analytics platform,” said Marc Benioff, Chairman and co-CEO, Salesforce. Announcing […]
Google Inc. announced on June 6, 2019, that it was acquiring data analytics start-up Looker for USD 2.6 billion in cash. This is the fourth highest price paid by Google for an acquisition, its last big acquisition being Nest for USD 3.2 billion in 2014. This also marks as the first major acquisition for new […]
Marketing Technology platforms are becoming the core of the marketing world today. In some cases, marketing activities have been delegated to MarTech stacks. In many others, it is touted as a differentiator. Right? Wrong? Alternatively, a mix of both? Well, the judgement is still out. The fact is MarTech stacks are here to stay. However, […]
