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Nexxen Partners with Unity to Deliver In-App Video Scale to Advertisers

Now integrated into Nexxen’s platform, Unity’s in-app mobile supply expands buyers’ access to premium mobile environments and gaming inventory through its demand-side platform (“DSP”), Nexxen DSP, as well as third-party DSPs.

Staff Writer

2 days ago

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Semrush Announces Partnership with Lovable

less than a minute ago In a new partnership with Semrush, all Lovable users will have access to Semrush’s search intelligence natively inside the building experience, so founders can create projects for brand visibility and growth from the outset.

Sprout Social Launches AI-Powered Social Intelligence Platform

less than a minute ago The next-generation platform by Sprout Social is designed to bridge the gap between social data and business action, surfacing real-time market signals from social to inform product development, customer care, and more.

Mixpanel Introduces Mixpanel AI

less than a minute ago Mixpanel AI monitors the product continuously and surfaces insights and issues before teams think to ask, combining specialised AI agents, a business-aware Context Engine, and native integrations with the tools teams already use.

Marchex Introduces Agent Behaviors

less than a minute ago Marchex’s Agent Behaviors solution helps sales leaders shift from reactive performance management to strategic, data-driven coaching to improve agent performance and sales execution.

Insider One Announces Acquisition of Bluecore

less than a minute ago The acquisition will complement Insider One's position as the most complete agentic platform for autonomous, end-to-end customer engagement.

Shoplazza Announces the Launch of Athena

21 hours ago Athena expands Shoplazza's AI-native commerce operating system by bringing agentic execution into the daily tasks merchants rely on to run their businesses.

Omnisend Launches MCP to Bring Ecommerce Marketing into ChatGPT

21 hours ago New capability lets marketers analyse performance, uncover revenue opportunities, and create campaigns directly through the Omnisend app in ChatGPT — without switching tabs or learning a new interface.

Nextdoor, Freshpaint Launch Privacy-Safe Healthcare Ad Measurement Integration

21 hours ago With the Nextdoor-Freshpaint integration, healthcare marketers can unlock access to metrics that go beyond clicks and form fills, connecting their hyperlocal campaigns to bottom-funnel conversions.

fullthrottle.ai Announces Strategic Audio Partnership with TuneIn

21 hours ago The collaboration incorporates premium live and always-on listening environments into fullthrottle.ai's audio offering, enhancing its ability to deliver high-quality audiences and measurable performance.

The Rise of ‘System of Action’: Rethinking CRM for the AI Era

23 hours ago Impact shows up in how a customer’s business actually runs day to day. It’s not about a system going live or a dashboard looking impressive. It’s about whether issues are resolved faster, whether revenue moves more quickly, and whether people genuinely feel their jobs have become easier, says Shakira Talbot, Group VP, CRM EMEA at ServiceNow.