AI in Advertising

The new global offering brings together WPP’s production capabilities with advanced gen AI, strong creative capabilities, and long-term investment in a global studio network.

The partnership supports Spotify’s continued advancement of its advertising capabilities, including expanded self-serve capabilities via Spotify Ads Manager and automated, real-time programmatic buying through the Spotify Ads Exchange.

Available in Rakuten Advertising's Insights & Analytics portal, Innovation Labs provides advertisers and publishers with a space to explore and collaborate on future-forward AI capabilities for advancing their businesses.

The collaboration between Magnite and Cognitiv gives media buyers more effective ways to plan, test, and activate custom-curated deals, unlocking more dynamic access to premium video inventory.

The report defines top performers as marketers reporting significantly stronger year-over-year performance compared to peers, highlighting a widening gap between leaders and laggards as programmatic matures.

These new capabilities extend Koddi’s AI offerings with enhanced predictive guidance, actionable campaign intelligence alerts and outcome-based recommendations to fully understand campaign strategy and performance.

AgenticOS provides a system-level layer that allows agents to plan, transact, and optimise programmatic advertising with speed, consistency and control.

The Media Planning Agent transforms media briefs into actionable deal strategies, helping agencies and advertisers plan faster, execute with precision, and improve outcomes while maintaining full transparency and control.

The integration enables moment-aware ad experiences through Index Marketplaces, connecting Anoki’s AI-powered contextual intelligence with premium CTV supply.

Digital out-of-home is evolving fast, blending programmatic buying, AI-driven creative, and retail media links. Rebecca Callaghan and Anu Bijoy explore how DOOH can balance ethics, privacy, and performance while embracing innovation.