AI in Advertising

The Guideline AI Agent enables any user to ask a question in plain English and instantly receive accurate insights and answers in the form of text, charts, tables, visual comparisons, and diagnostic context.

In addition to announcing Agentic Collaboration, Optable has been actively contributing to the development of new Agentic Advertising standards.

Meta has introduced Business AI, campaign optimisation tools, and expanded Advantage+ and creator collaboration features, helping brands deliver personalised ads and improve performance across Facebook and Instagram.

Audience Unlimited will leverage AI to score data segments by relevance to an advertiser’s campaign, across thousands of curated segments from hundreds of trusted, privacy-conscious third-party data providers.

With Novacap’s support, IAS will access new resources to achieve its strategic goals and strengthen its position as a global benchmark in digital media quality.

Powered by real-time mediation, direct integration with Perion’s demand-side intelligence, and sustainability logic, SODA delivers SPO 2.0, aimed at improving efficiency, monetisation, and environmental responsibility for digital publishers.

Azerion Intelligence is available on a pay-per-use basis and is designed to provide full AI access and control to players across the advertising spectrum, regardless of scale, budget, and technical experience.

DV’s brand suitability solution for social is part of the company’s Media AdVantage Platform, which combines media verification, ad optimisation, and campaign performance measurement.

With Adobe’s GenStudio solution, GALERIA.ag expects to accelerate campaign delivery, reduce operational costs, and ensure greater efficiency in its processes with all its clients.

As attention becomes the most valuable currency, mobile marketers are turning to AI-powered creatives, UGC, and playable content to make ads more immersive, personalised, and performance-driven.