AI in Advertising

DV’s brand suitability solution for social is part of the company’s Media AdVantage Platform, which combines media verification, ad optimisation, and campaign performance measurement.

With Adobe’s GenStudio solution, GALERIA.ag expects to accelerate campaign delivery, reduce operational costs, and ensure greater efficiency in its processes with all its clients.

As attention becomes the most valuable currency, mobile marketers are turning to AI-powered creatives, UGC, and playable content to make ads more immersive, personalised, and performance-driven.

CPA Tune allows performance marketers to hit their cost per acquisition (CPA) targets with minimal manual effort, ensuring their best-performing creatives reach the most valuable users.

Deal Desk also helps advertisers consider premium internet alternatives in the open market or in premium marketplaces such as the Sellers and Publishers 500 Plus.

MiQ Sigma offers a single platform that brings together the components of the programmatic advertising ecosystem, i.e., data, technology, and campaign workflows into one place.

The partnership will allow Smartly customers to move beyond impressions and MRC standards by embedding attention-based metrics into campaign planning.

Rewind 2024: AI revolutionised marketing in 2024, driving creativity, precision targeting, and compliance.