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Personalisation & Privacy

80% Stay Loyal to Businesses Offering Personalisation in the Streaming Era

AI and ML improve video OTT streaming, personalisation, and viewer experience. Learn how content recommendations, quality optimisation, predictive analytics, and personalised user interfaces enhance user engagement and retention for OTT platforms.

Fabio Gallo

April 24, 2023

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Adobe Debuts Adobe Express App for Content Creators

17 hours ago Adobe Express brings popular Firefly generative AI features like Text to Image, Generative Fill, Text Effects and Text to Template to mobile devices for the first time.

Singtel Partners with Vonage

18 hours ago By integrating Paragon's advanced telco and edge APIs with Vonage's API platform, enterprises and telcos can seamlessly provide optimised, secure, and engaging customer experiences, while accelerating digital transformation.

TikTok Debuts New Measures for Content Creators

18 hours ago The latest update, effective next month, includes refined definitions and more detailed explanations of TikTok’s policies.

REFASH Expands to Hong Kong

18 hours ago REFASH’s first Hong Kong store brings the best of their Singapore and Malaysia shopping experience, encouraging Hong Kongers to avoid throwing away items still in good condition conveniently.

Fullstory Debuts Data Direct

19 hours ago Data Direct makes it easier for enterprises to capture quality behavioural data across web and mobile and put it to work wherever they need it in their own data ecosystem.

How Can Incrementality Testing Aid GA Reporting?

2 days ago The permanent move away from UA adds another layer of complexity to marketers’ ability to measure return on investment (ROI) and the effectiveness of their campaigns. But, while this is further disruption that marketers could do without, it’s not all bad news.

Walmart Debuts Dedicated Page for Indian Sellers

2 days ago Walmart seeks to onboard Indian manufacturers and brand owners across various categories to its marketplace, thereby driving value for millions of customers.

Google Adsense Debuts Innovative Ad Intents Feature

2 days ago This new format requires no third-party cookies to show relevant ads, overlays Search results over the page after clicking the viewed link.

StarHub Partners with Qualtrics

2 days ago This strategic partnership will help StarHub to decisively identify and bring optimised products, services, and experiences aligned to the evolving and diverse digital needs and behaviours of consumers in Singapore.

WHP Global Partners with Agilitas Sports for LOTTO Promotion

2 days ago Through this license, Agilitas will have the exclusive rights to design, manufacture, promote, and distribute the LOTTO brand in India, Australia, and soon in South Africa.