AI and Machine Learning in Marketing

Waymo has introduced a generative world model that simulates rare and high-risk driving scenarios beyond real-world fleet experience.

The new tools automate order and refund queries while providing merchants with data insights to improve post-purchase customer experience.

The reported update would allow third-party AI voice assistants to operate within CarPlay, marking a shift from Apple’s previous Siri-only policy.

The new digital hub integrates the grocer’s AI shopping assistant to streamline event planning, catering and themed product selection.

OpenAI has launched a new macOS app for Codex, introducing agentic workflows, multi-agent support and enhanced automation for AI-driven software development.

RudderStack introduces infrastructure-as-code governance features to help organisations deliver reliable, real-time customer data for AI applications.

Nafy AI unveils an all-in-one AI music platform offering text-to-music, lyrics-to-song and editing tools, with royalty-free tracks for commercial use.

Katch Data unveils Katch Verified, an AI-driven platform that helps agencies and brands analyse influencer content and identify risks in minutes.

Usercentrics acquires MCP Manager to extend privacy-led consent and governance into AI workflows, helping businesses scale compliant, auditable AI.

Cognizant and Adobe deepen their partnership to help enterprises scale AI-driven content and customer experiences with stronger governance and faster returns.