AI analytics

The acquisition strengthens Mixpanel’s position as the digital analytics platform, enabling product and marketing teams to identify key business growth drivers quickly with AI.

With this acquisition, Amplitude hopes to give marketers and product teams a complete picture of their customers, ultimately helping them create better products and digital experiences.

With the Treasure Data MCP Server, teams can query parent segments and segments, explore tables, and analyse data using natural language, making data insights more accessible.

Comscore addresses growing demand for clarity as AI tools reshape digital habits, offering data-driven insights to help brands and advertisers understand how consumers engage with AI across platforms.

Sense can plan and run complex analysis workflows, tailor insights to business goals, and deliver recommendations for content, design, and conversion optimisation.