AI analytics

The acquisition accelerates ActiveCampaign's ability to evolve Active Intelligence, the company's AI engine that powers autonomous marketing workflows for global businesses.

The collaboration integrates Reddit’s Enterprise API directly into the Emplifi ecosystem, positioning Reddit not just as a listening source but as a key analytical signal for Emplifi Fuel.

The new dashboard centralises mobile app data into a single, intuitive view; eliminating the need for merchants to stitch together reports from multiple tools or rely on delayed, incomplete snapshots of performance.

By combining conversational analytics with persistent, editable reporting spaces, AI Agent Dashboards bring structure, speed, and flexibility to modern media analysis, reducing manual work while improving accuracy and collaboration.

Yana Welinder, Head of AI, Amplitude, explains how AI and analytics are reshaping product development, improving decision-making, and helping teams focus on what customers truly need.

StartupSpot is designed to solve the critical dilemma faced by new companies: sacrificing precious engineering resources to build an analytics stack, or shipping a product with subpar data experiences.

The acquisition strengthens Mixpanel’s position as the digital analytics platform, enabling product and marketing teams to identify key business growth drivers quickly with AI.

With this acquisition, Amplitude hopes to give marketers and product teams a complete picture of their customers, ultimately helping them create better products and digital experiences.

With the Treasure Data MCP Server, teams can query parent segments and segments, explore tables, and analyse data using natural language, making data insights more accessible.

Comscore addresses growing demand for clarity as AI tools reshape digital habits, offering data-driven insights to help brands and advertisers understand how consumers engage with AI across platforms.