AI agents

The new report highlights the rapid growth of GenAI apps and the deeper integration of AI-driven tools into marketing workflows.

Klarna’s new protocol establishes the structured foundation that allows agents to find, compare, and recommend real products with live prices and availability across merchants, markets, and platforms.

The Media Planning Agent transforms media briefs into actionable deal strategies, helping agencies and advertisers plan faster, execute with precision, and improve outcomes while maintaining full transparency and control.

Built on an “AI Agent x Human Agent” model, the LiveDesk platform helps enterprises manage multi-channel customer communication, improve service efficiency, and elevate the overall customer experience.

Together, Gradial and Stagwell will build autonomous systems around agents that enable human-led creativity to keep up with the pace of shifting consumer behaviours.

Building on the recent debut of Airo.ai public Beta, these latest tools and capabilities are designed to help simplify marketing, operations, and website management for small businesses.

The new MobiLytix platform introduces GenAI capabilities that significantly reduce manual interventions, empowering marketers to design smarter, faster, and higher engagement campaigns across customer journeys.

The agreement builds on the long-standing relationship between the two companies and will focus on creating new Box AI agents for customers to use, built using AWS's advanced AI services and trusted infrastructure.

The new capabilities announced by Cresta give businesses greater reach, control, and confidence as they transform the customer experience with AI.

The launch introduces a suite of AI agents that automate core advertising functions across creative, delivery, measurement, and optimisation, and Innovid Orchestrator, which connects them all.