AI Adoption

85% of UAE marketers trust AI to respond to customers versus 81% globally; yet 78% struggle to access the customer context needed for personalised engagement

The Incubator is the second program under AI Digital Labs, following the AI Creative Studio, which helps agencies bring creative and media concepts to life rapidly with production-quality outputs at scale.

A third of organisations are applying AI across several business units, creating a stronger competitive differentiator by supporting decisions across business processes A recent survey by Gartner, Inc. revealed that over 80 per cent of respondents favoured automation for any business decision. As automation becomes embedded in digital business, the survey showed how organisations are […]