AI is moving beyond experimentation to become the connective layer linking data, creativity, media, and measurement. As agentic systems mature, marketing organisations are beginning to orchestrate entire customer journeys through AI-driven collaboration across teams and channels.
Built around three pillars — model your business, automate everything, and power anything — Sanity gives teams the structured foundation, automation layer, and agentic context to run AI in production.
Built on the MCP, an open standard that has rapidly emerged as the universal language for agentic AI connectivity, the new server is available now and represents the first in a series of MCP capabilities from Guideline.
Working alongside the Data Integrity Suite’s Gio AI Assistant, these agents help users initiate and guide tasks through a conversational experience, with clear recommendations and previews of proposed changes.
Together, AXL and PUSH are launching STRATIS, an agentic AI operating system for marketing intelligence and operations.
As marketing technology stacks grow more complex, 2025 became the year consolidation turned strategic. From data intelligence to AI-driven personalisation, these acquisitions reshaped how enterprises think about scale, speed, and competitive advantage across the martech ecosystem.
From AI-powered personalisation to agentic marketing, discover why MEA and SEA are shaping the future of customer engagement in martech.
Hitesh Malhotra, Marketing Head, 6th Street.com, explains how AI is moving from a background tool to a key player, helping retail brands make faster decisions, cut campaign costs, and connect with shoppers in smarter, more personal ways.
Over 40% of agentic AI projects will fail by 2027 due to escalating costs, unclear business value or inadequate risk controls, according to a Gartner report.
As generative and agentic AI reshape how we design digital journeys, Wells Stringham, Head of Experience at Apply Digital, shares what the new playbook looks like from synthetic personas and faster content creation to KPIs that truly matter.
