Agentic marketing is less dependent on third-party data than many of the approaches that came before it. Its strength comes from making better use of what organisations already have. That is first-party customer data combined with real-time enterprise signals like orders, inventory, and service interactions, says Jessica Keehn, CMO, SAP Customer Experience.
New agent-powered workspace by Pega can take marketers from brief to live 1:1 campaign in minutes, without sacrificing control.
With MARCIEAssist, Messagepoint is introducing a fundamentally new model for customer communications management (CCM).
As AI agents reshape marketing operations, CMOs are being challenged to focus less on execution and more on governance, brand stewardship, and content quality to ensure long-term visibility and business impact.
With this acquisition, Aircall unifies the platform built to connect conversations with the sales systems teams already use.
MoEngage is also opening up to the enterprise AI stack via an MCP server, so customers can use AI tools to access MoEngage data and tools or to build external AI agents.
Built on Zoom’s system of action vision, ZoomMate connects live conversational context to agentic search, workflow execution, custom agents, and AI content creation.
The Loomi Marketing Agent understands customers, not just segments, delivering the kind of personalised engagement that earns loyalty beyond the first click.
ZoomInfo has made GTM.AI generally available as the verified data foundation that grounds AI agents across the GTM ecosystem in continuously verified B2B intelligence.
The acquisition combines OuterSignal's personalisation engine with Monocle's autonomous AI marketing agents.
