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Roku Adds Advertising Watermark For Ad Spoofing Protection
Roku announced Advertising Watermark, a free technology to help advertisers and publishers validate the authenticity of video ads originating on the Roku platform. As the industry’s first authentication solution built for TV streaming, Roku’s Advertising Watermark gives marketers the confidence that their advertising spend is reaching real Roku users. Today, device spoofing occurs when scammers […]
