advertising strategies

Adam Smart, Director of Product—gaming at AppsFlyer, predicts that most gaming ads will be created using AI within a year. The technology will help with ad performance stagnation due to ad fatigue.

As consumers increasingly use mobile devices for shopping, social interactions, and entertainment, campaigns must adapt to these new patterns to seamlessly integrate with the consumers day, explains Oussama Yousfi, Regional Director, Middle East & Africa at Adwake.

The third-party cookie apocalypse is upon us, even before Google Chrome brings an end to them in 2022 Other browsers like Safari and Firefox have effectively done away with them, and for marketers and data analysts that means that upwards of ⅓ of that data is already gone.  That’s making it more difficult to run advertisements […]