advertising effectiveness

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Vidmob Launches The Aperture

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Vidmob Launches The Aperture

The Aperture provides marketers with a structured framework to decode the impact of creative choices—like tone, storytelling, and production quality—on campaign performance.

Staff Writer

June 18, 2025

Kantar reveals Project Moonshot, launching industry-wide advertising effectiveness measurement platform

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Kantar reveals Project Moonshot, launching industry-wide advertising effectiveness measurement platform

Foundational partnerships including Google, Roku, Pandora and Anzu propel the next generation of media planning and optimisation Kantar, the world’s leading data, insights and consulting company, today announces a major milestone in its roadmap to deliver the advertising industry’s most advanced independent platform for measuring advertising effectiveness. Project Moonshot is the first advertising industry initiative […]

Staff Writer

July 27, 2020

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