adtech

Powered by real-time mediation, direct integration with Perion’s demand-side intelligence, and sustainability logic, SODA delivers SPO 2.0, aimed at improving efficiency, monetisation, and environmental responsibility for digital publishers.

Azerion Intelligence is available on a pay-per-use basis and is designed to provide full AI access and control to players across the advertising spectrum, regardless of scale, budget, and technical experience.

Roqad’s identity graphs and data onboarding, combined with Zeotap-Data’s third-party audience segments and platform integrations, deliver privacy-safe, personalised targeting for advertisers.

The acquisition will help evolve the media buying process for advertisers and improve Spectrum Reach’s delivery of innovative marketing solutions to its clients across the United States.

CMOne is designed to operate as a command centre for brands, performance marketers, and agencies, enabling users to manage, scale, and optimise every component of their marketing strategy within a single platform.

The IRIS-enabled Content Report offers advertisers real-time insights into how their ads perform across various contextual and emotional content categories, equipping them with actionable campaign intelligence.

By simplifying data discovery, mapping and activation into a unified process, StackAdapt’s Snowflake Native App gives teams greater control, faster execution, and more meaningful outcomes.

With these launches, Blockgraph OnDemand delivers on its mission to make local advertising easier and effective–providing solutions to plan, activate, and measure campaigns–all backed by the same privacy-first infrastructure.

With EchoAI, brands can now engage audiences in real-time conversations directly from their video ads, across all screens (desktop, mobile, tablet, and connected TV).

With this raise, ArcSpan plans to expand its product, data science, and publisher success teams while deepening integrations across the advertising ecosystem.