adtech

With the introduction of Fillboard, a customised ad format by Bonzai, marketers can draw in and retain users without interfering with their enjoyment of the website’s content.

This agreement seeks to provide advertisers with greater transparency during their Snapchat campaigns by employing IAS’ AI-powered total media quality (TMQ) brand safety and suitability measurement tool.

CoMMeT is a service specifically designed to ease the challenges faced by brands and advertising agencies during the media buying, optimisation and measurement process.

This acquisition of Admetricks will offer a more comprehensive solution for marketing and advertising across channels.

Powered by Intent.ai and FonYou, Airtel Ads is designed for advertisers, media agencies, and businesses.

The updated guidelines will enable companies managing Bitcoin ETFs to leverage Google's advertising platform to raise awareness and attract investors.

The partnership of Deliveroo with Rokt will grow the company’s advertising platform and build a new revenue stream.

Reddit’s new SMB site includes a range of usage notes and pointers, which highlight the value of Reddit for SMB promotions.

Seekr Align brings brand-safe advertising opportunities in a podcast landscape that is notoriously complex and difficult to navigate.

The goal of Disney’s commerce-led format, Gateway Shop is to help audiences connect with the brands they love without disrupting the content they're streaming.