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Nexxen Expands nexAI DSP Assistant to Power Full-Funnel Campaign Performance
nexAI DSP Assistant advances from planning through optimisation, while maintaining transparency and keeping users in full control.
nexAI DSP Assistant advances from planning through optimisation, while maintaining transparency and keeping users in full control.
Commerce Observability ties together ads, retail, competition, and cross-channel signals into a connected layer that your teams and AI can act on.
Through access to first-, second-, and third-party audiences, fullthrottle.ai enables advertisers to reach verified households across premium audio environments.
The collaboration connects Swivel's seller agents with Olyzon's buyer agents, enabling structured campaign briefs to flow directly between systems for approvals, trafficking, and activation–all within operator-defined parameters.
The Liquid Activation solution allows marketers to size, build, and distribute audiences in minutes, helping teams keep pace with the rapid speed of modern media planning.
Basis’ Compass is the independent technology platform that can take advertisers from brief to activation faster, incorporating major ad channels throughout the open web and walled gardens.
The partnership marks a quiet but significant escalation from the static, labelled placements that OpenAI introduced when it first confirmed its advertising plans.
Nexxen TV: TV for Today provides audience discovery, planning and activation cohesively across linear and CTV, along with specific budget allocations, to meet the needs of advertisers.
Media networks can now onboard and list audiences to DSP marketplaces like The Trade Desk and Yahoo DSP without secondary revshare fees, cutting total marketplace fees in half.
Through its predictive AI integration, Impartner enables fully automated optimisation across keywords, bids, audiences, and budgets using the big data and conversion data from all partner campaigns together across all geographics.