adtech

The partnership of Deliveroo with Rokt will grow the company’s advertising platform and build a new revenue stream.

Reddit’s new SMB site includes a range of usage notes and pointers, which highlight the value of Reddit for SMB promotions.

Seekr Align brings brand-safe advertising opportunities in a podcast landscape that is notoriously complex and difficult to navigate.

The goal of Disney’s commerce-led format, Gateway Shop is to help audiences connect with the brands they love without disrupting the content they're streaming.

Artificial Intelligence has already spread its wings in the advertising industry and it is expected to continue to do so in the future.

Google plans to completely ban the use of third-party cookies, empowering media agencies to provide proprietary insights at scale to advertisers.

The partnership encourages merchants and service providers operating digitally on Alipay platform to enhance their services for international travellers, offering discounts of up to 20%.

Leveraging the capabilities of Amazon Ads integrations, enterprises can utilise their first-party signals to enhance marketing attributions, reporting, measurement, and audience outreach.

Yahoo’s Blueprint provides new data visualizations, bidding and forecasting precision, audience insights, predictive audiences and customer value optimisation.

Head of Marketing & Commercial – Etisalat Information Services, Karan Patel, shares his insights on future adtech trends and technological disruptions “There will be a further rise among businesses (medium and large) in adapting CPaaS platforms to address customer engagement issues on their apps and websites. There will also be enhancements in creating customer journeys […]