Deliveroo Teams Up With Rokt
The partnership of Deliveroo with Rokt will grow the company’s advertising platform and build a new revenue stream.
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Rokt, an ecommerce technology company that uses advanced machine learning and AI to serve relevant offers to shoppers, has announced its newest partnership with delivery company Deliveroo on the order tracker page.
Craig Galvin, Chief Revenue Officer at Rokt, said, “We’re absolutely thrilled to welcome Deliveroo to the Rokt family,” “We’re committed to driving relevance and value for our partners and their customers with our solutions in ecommerce. Our brand-safe marketplace brings together premium ecommerce sites and advertisers, with Deliveroo being the latest to join an exciting roster of leading international brands that have partnered with Rokt to boost their retail media program and advertising offering.”
Ankit Jindal, Head of Advertising at Deliveroo, said, “Deliveroo media and ecommerce provides brands with an opportunity to connect with millions of engaged customers at or after the point of purchase. We’re delighted to partner with Rokt as we look to grow our advertising platform and build on this new revenue stream,”
Rokt will become an extension of Deliveroo’s advertising platform via the order tracker page in its delivery app. Recently, Deliveroo has been exploring non-endemic partnerships and broadening the range of brands it introduces to its customers. Rokt will enable Deliveroo to amplify these efforts whilst also protecting the customer experience, ensuring each advertising message is relevant to each end customer.
The partnership is launching in the UK and France, with plans to expand into Ireland soon after. Rokt will bring a stable of premium advertisers to Deliveroo’s platform, including Skin+Me, LookFantastic, Pure Pet Food, and Headspace, to name a few.
