Adelaide

This initiative further demonstrates Sharethrough’s focus on improving the attentive quality of all ads through research, enhancements, and technology integrations.  Sharethrough, one of the global independent omnichannel ad exchanges, and Adelaide, attention-based media quality measurement provider, announced a partnership to offer attention-based curated inventory.  This initiative further demonstrates Sharethrough’s focus on improving the attentive quality […]

DISQO’s advertising measurement products, Brand Lift and Outcomes Lift, have been integrated into Adelaide’s omnichannel AU attention metric, which enables companies to move beyond viewability with increased transparency into media quality. With this integration, DISQO’s insights will help advertisers understand and demonstrate the full-funnel impact of high-quality attentive media, from brand awareness to intermediate digital […]

Realeyes, a computer vision and attention artificial intelligence provider, and Adelaide, a media quality measurement provider, have partnered to align their attention measurement solutions to help advertisers unlock the value of attention insights across both creative and media. Realeyes’ PreView solution helps marketers measure and predict how video creatives capture and retain attention. Adelaide’s AU […]