AdAdapted, an advertising technology solutions provider, has partnered with Comscore to provide consumer packaged goods companies with enhanced demographic insights and beer, wine, and spirits advertisers confirmation that the AdAdapted network is legal drinking age (LDA)-compliant. With mobile audience behaviour data from Comscore Mobile Metrix, AdAdapted now has LDA scoring of its ad network and […]
AdAdapted, a shopping list marketing and insights platform provider, has partnered with LiveRamp, a data connectivity platform provider, to give companies expanded network audiences and increased efficiency in targeting. AdAdapted has increased its audience size since implementing LiveRamp. Now, with the help of LiveRamp ID, LiveRamp’s identity graph, AdAdapted is able to target users across […]
AdAdapted, a shopping list marketing and insights platform provider for consumer packaged goods manufacturers and retailers, introduced add-to-cart eCommerce capabilities for AdAdapted Direct. In addition to featuring AdAdapted’s patented add-to-list technology, AdAdapted Direct now empowers marketers to create campaigns that enable shoppers to add products directly to their online carts. The company launched AdAdapted Direct, […]
Mobile advertising platform AdAdapted, recently launched Adapted Direct, an on-demand, self-managed advertising solution built to make consumer marketing easy and accessible to all businesses. Today’s marketers need control over their brand, audience and budget as they launch new products, enter new markets and drive for growth. While there are many tools available to increase awareness, […]
