ad platform

Baidu Global has integrated its marketing platform MediaGo with Xandr’s data-enabled technology ad platform. Through this integration, MediaGo’s global advertisers, marketers, and companies now have access to display and native ad inventory from Xandr’s marketplace, with video formats on the roadmap. Initially available via Xandr’s Monetize SSP publishers in the United States, the relationship will […]

Built for the cookie-less future of digital advertising, powered by nearly 900 million direct consumer relationships, a diverse ID graph, and a full-stack DSP & SSP ad platform Verizon Media today announced the launch of its new unified identity solution, Verizon Media ConnectID.  Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising […]