Ad-Lib.io

Smartly.io, providers of a cloud-based social advertising platform, has acquired Ad-Lib.io, a creative optimisation platform provider, extending its cross-channel reach from social to now include dynamic creative optimisation across programmatic, connected TV, and the entire Google ecosystem. Financial terms of the deal were not disclosed. With the acquisition, Smartly.io’s solution for social advertising will be […]

Etihad Airways and Ad-Lib.io, the next-generation Creative Management Platform (CMP), have partnered to advance Etihad’s digital advertising capabilities. Etihad will leverage Ad-Lib.io’s platform for digital-savvy brand marketers. Following a rigorous RFP process, Ad-Lib.io’s platform was selected to deliver a user-friendly interface, simple scalability, and transparent workflow that would enable teams to collaborate on automated ad […]