ad fraud

The invisible spend problem in performance advertising drains budgets as repeated clicks from returning users and scam ads inflate costs. Brands need user-level visibility and frequency controls to protect budgets, reach new audiences, and ensure true campaign efficiency.

New AppsFlyer data, unveiled at MAMA Dubai 2025 before more than 400 brands, reveals the UAE’s transition from growth through acquisition to loyalty-driven profitability.

With Anura’s insights embedded into NP Digital’s paid media strategies, clients experience more efficient budget allocation and higher engagement from authentic audiences.

In this episode of our exclusive video series In Conversation with Technology Leaders, we spoke to the Co-Founder of Marcode about affiliate fraud.

Learn how to detect and eliminate invalid traffic using analytics tools and key metrics. This guide covers practical steps to ensure your ads reach real users.

Ad fraud isn’t static; it evolves. Beyond traditional schemes like click fraud and ad stacking, fraudsters are now weaponising advanced AI.

The new AI-powered addition brings enhanced detection capabilities, increased accuracy, and faster response times for fraud protection.

Explore how AI-based click fraud detection software and Google’s ad policies are preventing click farms.

Fake traffic and ad fraud significantly undermine campaign ROI by simulating real traffic. Research shows that ad fraud is costing 3-10% of revenue to 40% of businesses.

From bidding wars to dirty traffic, how can marketers take a proactive approach to fraud prevention? Invalid traffic (IVT) and ad fraud can severely damage campaign ROI by creating the illusion of real traffic. As businesses invest more in influencer marketing, ads become prime targets for dirty traffic.