Ad Features

Twitter has rolled out new ad features and revamped the algorithm that decides which ads users see, as part of an effort to lay the groundwork to launch future eCommerce features. The new features come as Twitter is pushing to grow its performance advertising business, a strategy that aims to quickly generate sales, and constituted […]

Pinterest will roll out new features for brands to promote products and ideas to users, in an effort to grow online shopping on its platform. Brands can now upload their product catalogues and Pinterest will automatically pull items into a slideshow advertisement that will be tailored to users based on their interests, the company said. […]