Interviews
Differentiate Your Loyalty Programme From Competition Offerings
Paschalis Petalas, Head – CRM & Service Delivery at Abu Dhabi Commercial Bank speaks about the operational challenges of executing a loyalty programme, the shift in customer expectations and going beyond transactional rewards to build an emotional relationship with loyal customers. ADCB’s award-winning loyalty programme TouchPoints is noteworthy for rewarding users for every ADCB product […]
