Meet The Speakers At VMF in Saudi Arabia 

Less than a month to go for the Vibe Martech Fest (VMF), KSA edition. A flag bearer summit in the region, VMF has a history of tracking and predicting where the martech landscape is headed through veteran voices.

The evolution of marketing technology in the Kingdom is at a critical moment. Martech leaders in KSA successfully use data to connect with audiences, create innovative campaigns, convert people to customers, and develop a strategy to retain loyal customers and scale up their business.

VMF KSA will take place on October 18 and 19, 2022.

Here’s a look at the headlining speakers;

Aamir Allibhoy, CMO at Tim Hortons

Aamir AllibhoyAamir-Allibhoy is a trusted team leader with extensive experience in management, brand/corporate comms, strategy and new business development. Allibhoy has a proven track record in nurturing relationships, enhancing functional profiles and increasing revenues. Respected by clients and agency teams alike, his success is primarily attributed to being “fearless” in doing the right thing. Allibhoy is best known for his insights, optimism, composure and ability to inspire passion within his teams, demonstrating how this translates into locally/regional relevant and globally recognised work.

Adeel Ahmed, Marketing Director at Al Nahdi Medical

Adeel-AhmedAdeel Ahmed is a brand, marketing  and commercial business leader with 15 years of experience. He has worked with Procter & Gamble, a blue chip FMCG, for over 12 years across Switzerland, the Middle East, Africa and Pakistan. Ahmed has experience in pharma retail, omnichannel, digital and performance marketing with Nahdi Medical Co in Saudi Arabia. He completed multiple successful assignments at P&G covering brand design, equity, product and commercial innovations, digital social and influencer marketing with full P&L responsibility.

Abdulrahman Al Turjuman, Vice President, Marketing and CSR at SEDCO Holding

Abdulrahman-Al-TurjumanAbdulrahman Al Turjuman is the Vice President of Marketing & CSR at SEDCO Holding. Al Turjuman joined the group in 2010. Before that, he worked for Bank Al Jazeera and Full Stop Advertising. He has a bachelor’s degree in marketing from King Fahd University of Petroleum and Minerals (KFUPM), and finished his MBA from London Business School (LBS) in 2018.

Adam Salem, Commercial And Digital Director at Dur Hospitality

Adam-SalemAdam Salem has more than ten years of experience working with various brands and fields in the hospitality industry across different functions such as sales, events, catering, food and beverages, digital Marketing and ecommerce departments. This gave Salem an in-depth understanding of the industry and the ability to connect business goals and company processes. He has held the role of Corporate Ecommerce Manager overseeing the design and development of the online functionality of the hospitality brand, implementation of Digital EcoSystems for business succession, and digital strategies web analytics.

Arham Khan, Head of Growth at Nejree

Arham KhanArham Khan is Head of Growth at Nejree. Khan leads a team that creates that creates and implements strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships.

Khan who did MBA in Finance and Marketing, from Jamia Hamdard University, believes in ensuring consistent messaging that is aligned with the brand building win-win relationships with new and existing partners. In his earlier role, he worked as Head of Brand at Nerjee, a sneaker platform in the kingdom.

AlShereef Hamideddin, Senior Director – Marketing & Customer Experience Design at Bupa Arabia

AlShereef-HamideddinHamideddin is an experienced Commercial & Marketing Senior Director with a demonstrated history of working in the insurance and FMCG industry for over 18 years. Recently Hamideddin attained a Leadership & Coaching certification from IMD. He is skilled in product development, customer experience design, marketing campaigns/corp affairs, customer insight, market planning, sales management, talent management, and business planning in Fast-Moving Consumer Goods (FMCG) and Insurance Industries. He has been recognised/awarded for Team Building and achieving extraordinary business goals on many occasions. Earlier, Alshereef was working in P&G regional headquarter based in Geneva, Switzerland, having responsibilities in the Middle East and North Africa for brands like Ariel, Tide, and Bonus. Alshereef has a Master of Science (M.S.) in Systems Engineering from George Mason University – USA.

Arvind Kalla, Business Head – the Middle East at ValueFirst Technologies

Arvind-KallaKalla is an experienced Head of Business Development with a demonstrated history of working in the internet industry. Kalla is skilled in business planning, sales,CRM, strategic partnerships, and management. strong consulting professional with a Masters’s Diploma in Software technologies focused on Information Technology. He has worked with ValueFirst for more than 11 years. He was Head of Business Development & Operations – Middle East from 2012 – 2015 and was responsible for developing business across the Middle East.

Fraser Hay, Author and Founder at

Fraser-HayFraser Hay is a business coach, marketing consultant and author of twenty-three books covering entrepreneurship, small business marketing, GDPR and MarTech. Hay is the Founder of It Stacks Up, a former Scottish and UK shell Livewire winner, and Royal Bank of Scotland and Prince’s Scottish Youth Business Trust winner. In his book MarTech Simplified, Fraser’s pragmatic and incisive approach enables the reader to stop feeling perplexed or overwhelmed about marketing technology and automation and helps create a simple, practical, measurable outcome-based strategy tactical plan of action.

Ghadah Al-Talal, Marketing Director at Tamimi Group

Ghadah Altalal works as a Director, Marketing at Tamimi Markets, a grocery retail company with an estimated 3,384 employees. Earlier, Ghadah worked as a brand manager at Colgate Palmolive. As a brand manager in the oral care category, she expanded her horizons by enhancing her marketing and innovation skills to get deep into consumer psychology to build and lead. She led the mouthwash business, a challenging category in markets such as Saudi, by relating the brand to local daily habits based on marketing research and in-depth analysis.

Khaled Tash, Group CMO at Saudi Airlines

Khaled-TashKhaled Tash is a marketing and communications professional with over 22 years of experience in leading brand development, brand management, strategic launches, communication campaigns and transformation initiatives across different sectors, including FMCG and real estate. In 2018, Tash was Deputy Governor of the Saudi Arabian General Investment Authority (SAGIA), then Deputy Minister for Marketing & Communications at the Ministry of Investment (MISA), leading the promotion of INVEST SAUDI – the Kingdom’s national investment promotion brand. In February 2021, he joined the Saudi Arabian Airlines Corporation (SAUDIA) as the Group’s Chief Marketing Officer.

Krzysztof Kowalski, CMO at YAP

Krzysztof-KowalskiKrzysztof Kowalski is the Chief Marketing Officer at YAP. Kowalski is passionate about brands and performance marketing. Kowalski believes everything starts with a clear vision that has to be meaningful for consumers. This is how outstanding marketing combines emotions, desires and communications with strategies, data and KPIs. He has over 20 years of experience in digital finance, fintech and marketing throughout many B2C and B2B markets, including Mexico, U.S., Europe and the Middle East. He has lead brand experience, including marketing strategy, brand vision and positioning, integrated communications, community development, performance marketing, data & analytics, marketing automation & CRM, and UX front-end design. He has managed marketing budgets of over $10 million yearly, winning awards for top brands on the market, increasing revenues YoY and reducing acquisition costs.

Kiran Jay Haslam, CMO at Diriyah Gate Development Authority

Kiran-Jay-HaslamKiran Jay Haslam has played a key role in reinventing two of the world’s most influential luxury brands-Princess Yachts and Bentley Motors Limited. Haslam has established and branded progressive media platforms in the Middle East; authored two children’s story books; toured the world in his youth as an acclaimed musician and composer, and has been recognised as an influential and powerful public speaker with a creatively disruptive and strategic mind. Having lived, studied and worked in his home country of Australia, he had the privilege to work across South and Central Asia, the Middle East, Latin America, Central Europe, and the United Kingdom. He is currently based in Riyadh and holds the role of Chief Marketing Officer for the Diriyah Gate Development Authority – establishing Diriyah within the Kingdom and re-establishing it globally as the centre for heritage and culture.

Milo Abou Jaoude, Director Products & Solutions, Solution Architect- Customer Solutions Center MENA Central Cluster, Mastercard

Milo-Abou-JaoudeMilo Abou Jaoude is passionate and expert of digital transformations mainly in the financial sector. Jaoude has a solid working experience in leading large scale digital deliveries covering project management, digital and business requirements definition, designing and tailoring the most efficient customer centric solutions, process automation and core banking and omni channels solution delivery. He is very active with digital recruitment, setting digital factories, agile coaching and is a professional basketball player and athlete.

Mohammed Muzamil Sadiq, Head of Digital Analytics, BI & Automation, Ecommerce, Digital Marketing at Al Rajhi Takaful

Mohammed Muzamil SadiqMohammed Muzamil Sadiq started his career in the digital world as a web developer in 2008. He went on to win various awards (IBM, Yahoo) and is a global keynote speaker on (Digital, Ecommerce, AI, and Data, ) Sadiq has a strong mix of academics and professional experience at world-renowned organisations and institutions. Has Certified experience in advanced tools for analytics, e-commerce, Marketing, and Project Management, currently leading a world-class team in Digital Analytics, BI and Automation under the supervision of Saudi Central Bank. Sadiq has strong competencies using right-brain solutions (Creativity) with left-brain expertise (Analytical).

Mostafa Khalifa, Chief Growth Officer at Alessa Industries


Mostafa Khalifa is the Chief Growth Officer of Alessa Group in KSA, driving the growth by managing sales, commercial, export, ecommerce, and aftersales. Khalifa is a transformational leader, continuous improvement evangelist, lean Six Sigma master, organisations development consultant, multidisciplinary trainer, coach, customer service, experience expert, and projects management professional. Khalifa has 16 years of experience as a C-level director, manager, subject matter expert, consultant and trainer for various companies across Europe, the Middle East and Africa. He co-founded multiple startups in the fields of business consultancy and training, technology and mobile applications, and projects management. He has delivered more than 1,100 training days to more than 4,000 trainees.

Neil Patel, Global Speaker and Co-Founder of Neil Patel Digital

Neil-Patel,-Global-Speaker-and-Co-Founder-of-Neil-Patel-DigitalNeil Patel is a New York Times Bestselling author for Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum. The Wall Street Journal calls Patel a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognised as a top 100 entrepreneur under the age of 35 by the United Nations.

His marketing blog generates over 4 million visitors per month and his Marketing School podcast generates over 1 Million listens per month, and his YouTube channel has over 31 Million views and 765,000 subscribers.

Nora Alsaja, Head of Marketing, Majid Al Futtaim

Norah AlsajaNorah-Alsaja is a brand, marketing & communications professional with over 14 years of experience across the US, the Middle East & Africa. Combining strategic planning with being results-oriented has led her to achieve growth at various Multinational companies such as P&G and General Mills. She also led the marketing & communications of Riyadh Art, one of the four grand projects of The Royal Commission of Riyadh City (RCRC) and launched the yearly light art festival of Noor Riyadh. She received her BSc degree from Georgetown University in Washington, DC and an MPH in Communications. Along with marketing, she has a passion for investment, real estate and travel. She is the first Saudi woman to have travelled to over 100 countries.

Rayan Samman, Group Chief Experience Officer at Saudi German Health

Rayan-SammanRayan Samman has experience of over 20 years. Samman built his capabilities and experiences after making a humble beginning as a volunteer and participating in social development activities. Samman believes it sharpened his skills and helped him achieve higher goals in his business journey. Samman is a leader who believes in Person Centred Care, driving sustainable impact through envisioning, empowering and engagement. He completed executive courses from Disney Institute regarding CX.

Samrat Sengupta, Ecommerce & Omnichannel Director at GMG

Samrat-SenguptaSamrat Sengupta is a digital native and an experienced ecommerce leader specialising in strategic digital growth and team management. Sengupta is currently the Ecommerce and Omnichannel Director at GMG, and is proud to lead the company’s rise in next-generation retail strategies while overseeing end-to-end P & L for the group’s digital portfolio. He strongly focuses on scalable, global innovation by applying cutting-edge business analytics and solid partnerships across the retail ecosystem.

Tiago Rocha da Silva, CMO at Zain KSA

Tiago-Rocha-da-SilvaTiago Rocha da Silva joined Zain KSA as the Chief Marketing Officer in September 2020. da Silva leads the company’s consumer digital transformation effort to provide customers with the best customer experience and innovative products and services and ultimately position Zain KSA as the leading digital services provider in the Kingdom. In addition, he’s responsible for all subjects related to marketing, digital channels, customer care and commercial reporting. He brings over 15 years of experience as a strategy consultant in marketing, S&D strategies, brand positioning, customer experience and digital transformation.

Vilhelm Hedberg, Founder at ekar

Vilhelm-HedbergVilhelm Hedberg calls himself a serial entrepreneur. He moved to Dubai in 2009 to pursue and implement his creative business and logistics concepts. With over ten years of experience in quality management and logistics, Hedberg’s first role was at Wilhelmsen Lines, overseeing the shipment of over one million automobiles throughout the Middle East. In 2009, he co-founded and later successfully exited QMS Global FZ LLC, an ISO-certified company. Following three years of concept development, 2016 saw the launch of ekar, the Middle East’s first pay-as-you-go hourly car rental service. The idea was to create an easy-to-use self-drive mobility platform allowing residents and tourists to book cars conveniently parked throughout the city from the comfort of their laptops or smartphone. The same year, RTA Dubai selected ekar as the 100 vehicles carshare project provider and secured other key clients, including Saudi Aramco, Emirates Airlines, and Etihad Airways. Since then, Hedberg has successfully spearheaded ekar’s expansion and pivoted the business to a pure mobility tech company connecting fleet owners and OEMs to renters with a seamless digital rental and leasing platform.

Vaishnavi Soundarrajan, Regional Manager – Marketing, MEA at Zoho Corporation

Vaishnavi-SoundarrajanVaishnavi Soundarrajan has been working with Zoho Corporation for more than seven years. Soundarrajan became Regional Manager in December 2020 where she started her journey at Zoho as a Product Marketer in 2015. She has completed a Master’s in International Business and Marketing from PSG Institute of Management.

Dr Waheed Baghdadi, GM Digital Media at Rotana Media Group

Dr-Waheed-BaghdadiDr Waheed Baghdadi is a marketing and investment expert with 23 years of experience in the private and governmental sectors. Baghdadi has more than 18 years of experience in helping enterprises navigate its digital transformation. He is an expert in marketing, sales, and business channels with more than a decade worth of management expertise. Baghdadi is also a specialist in digital marketing, B2B relationship marketing, digital marketing, and marketing. communication, branding, social and digital media, alliances and partnerships, sponsorships, public relationships, customer services, client relationships, digital transformation, internet of things, artificial intelligence, ecommerce, sales and modern trade. His work spans across industries such as media and telecommunication.

Ziad C.El Rayes, CMO at ToYou

Ziad-C.-El-RayesZiad C.El Rayes is a results-driven and highly motivated marketer with a creative and adaptable leadership style. El Rayes is known for cultivating a highly productive and engaging work culture. With more than ten years of wide-ranging experience in marketing and communications, he believes in driving results and achieving KPIs through integrated offline and online marketing campaigns. Before this, he was Account Director at J.Walter Thompson Worldwide. He completed his Bachelor of Business Administration from the American University at Beirut.

Catch the experts live at Vibe Martech Fest, KSA