The campaign focuses on Volkswagen aftersales representatives’ passion for providing customers with the perfect experience.
Volkswagen Middle East launched a campaign on TikTok to establish its commitment to providing excellent aftersales services. The campaign forms part of a wider aftersales campaign by the brand.
With the tagline, “we care too much”, the campaign focuses on the passion Volkswagen aftersales representatives have for providing customers with the perfect experience.
For the campaign that will run for four weeks starting in September, Volkswagen worked with the TikTok team to develop a series of assets native to the platform to engage its viewers. The short-form videos speak directly to the viewer and link them to the brand’s landing page. The fast-paced content will also reflect the latest social media trends, such as ASMR, to grasp the attention of its followers.
Anja Petrovski, Marketing Director of Volkswagen Middle East, said, “It’s with great pride that we launch this campaign profiling the hard work done by our teams and through channels and communication styles not typically associated with Automotive After Sales marketing.”
The campaign is part of a wider Aftersales campaign hosted on the brand’s owned social media platforms. The campaign has reached over 2 million in reach, with over 35 million impressions and 13 million video views from May to August.