Shorages Raises Funds To Help International eCommerce Enter GCC 

Shorages, a UAE-based eCommerce fulfilment startup, announced that it has raised a seed round of $700,000 to enable international eCommerce brands to tap into the GCC market.

Shorages, which launched its fulfilment services in December 2019, offers brands the digital, regulatory and warehouse infrastructure needed to unlock online sales in the GCC. Its fulfilment centres around the UAE are prepared to receive inventory and dispatch orders across the GCC region.

Over the past two years, Shorages supported several brands to launch and scale their online business at a time when a lot of brands were transitioning towards eCommerce. They recently secured agreements to partner with multiple highly recognised international brands for 2022 including a US-based brand aggregator that has achieved $500 million+ in revenue abroad.

Also Read: Why Is GCC Witnessing A Digital Marketing Boom?

The latest seed round will primarily be used for local expansion and hiring as the company plans to launch more warehouses in the UAE. In particular, the company is working on a freezone warehousing solution that would reduce the cost of shipping for their brands. Shorages is also looking to expand its team of developers to further grow its order fulfilment and inventory management systems.

Shorages CEO Rayan Osseiran said: “At Shorages, we have realised how time consuming and costly it is for direct-to-consumer brands to set up a local operation. As such, we have made it our mission to build the fulfilment and distribution services needed for a quick and cost-effective springboard into the market.”

The round was led by Mayfair Holdings, the family office of Sudhir Maheshwari, alongside other angel investors and serial entrepreneurs. Maheshwari said: “Our investment into Shorages was a result of our conviction in this disruptive retail model as well as our belief in the team to execute upon this vision.”