Adobe Experience Cloud Powers Personalisation For Global Brands


Leading brands such as The Coca-Cola Company, Hilton, The Home Depot, Panera Bread, ServiceNow and Sony Interactive Entertainment lean on Adobe Experience Platform to power their digital experience strategy, Adobe said in a statement. In the digital-first economy, data volume is skyrocketing as companies accelerate their investment in digital experiences and harness data to optimise customer connections.

Adobe Experience Platform is the industry’s only open and extensible enterprise platform that allows brands to unify data in real-time, driving real-time customer intelligence and personalisation at scale. With Adobe, brands can build more complete customer profiles, get a complete view of the entire customer journey and use AI and machine learning to deliver personalised experiences at scale. Adobe Experience Platform is now managing over 17 trillion audience segment evaluations on average every day across its applications and services.

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“In just a year, companies had to become a digital-first business overnight,” said Anil Chakravarthy, executive vice president and general manager, Digital Experience Business and Worldwide Field Operations, Adobe. “Adobe Experience Platform is the only enterprise platform that merges content, data and AI to make Customer Experience Management a reality.”

“Investing in customer experience technology, such as Adobe Experience Platform, is imperative for any brand looking to grow and scale digitally,” said David Wallace, research director, Customer Intelligence and Analytics for IDC. “As brands look for the right partner to face today’s digital-first economy, prioritising customer data management is vital; without it, delivering compelling and personalized customer experiences in real-time will be nearly impossible.”