What is a C-Suite Boardroom?
It is an initiative by Martechvibe in association with Branch.
An in-person boardroom edition specially designed to engage customer-experience and digital marketing leaders who have revolutionised brands by using technology as a catalyst. The meeting focuses on a group of carefully selected industry stalwarts, bringing them together to participate in an exclusive closed-door session. The selected professionals bring a variety of viewpoints, experiences, and domain expertise, but they all share the vision of transforming businesses by enhancing the customer experience while utilising technology and new digital methods. The boardroom encourages open discussions among peers resulting in a better strategy roadmap for organisations. In the age of building peer-exchange resources, these boardrooms form a community of like-minded business leaders working to explore insights, ideas and best practices.
About this Edition
In these uncertain economic times, brands must get creative to achieve their growing business goals while satisfying customer needs. But with limited funds and potentially limited resources, how can companies succeed in this digital era?
Here’s the secret: Mobile apps provide better user experiences and, in turn, drive more sales than mobile websites. According to Branch’s latest Mobile Growth Handbook, for every dollar a non-app user spends, app users spend over three times as much. However, many businesses leave money on the table because they fail to prioritise and drive app adoption.
