Thor Philogéne is the CEO and co-founder of Stravito, an AI-powered knowledge management system for market research and insights with clients such as McDonald’s, Danone and Burberry.
32 minutes agoNew research reveals that culturally relevant brands are valued nearly 3x higher, giving CMOs new evidence that investing in culture directly drives long-term business value.
23 hours agoThe Buy Box shifts in minutes. Stockouts hit search rankings for weeks. Retail media runs on real-time auctions. And most brands are still checking in once a week.
a day agoThe updates reflect Quantum Metric's continued investment in the platform infrastructure enterprises need to move faster from digital signals to intelligent action.
a day agoAdstra and Evorra are reinforcing a shared commitment to the open internet, giving advertisers ownership over how their data is sourced, governed, and activated.
4 days agoThe integration of SCC provides Podean’s clients with an additional unfair advantage in capturing the virality and conversion potential of the platform.
4 days agoListrak's platform allows marketers to deliver a smooth customer journey at every touchpoint, building on first-party data and tailoring the experience to increase revenue.
4 days agoNew digital pricing and spend benchmarks by Guideline add insights into campaign sizes, CPM ranges and added-value inventory across the digital advertising market.