Kateryna Novatska

Acting Head of Marketing at EPOM

Kateryna Novatska

Articles

Campaign Orchestration

How Can Taxi Apps Benefit from Programmatic Advertising?

Kateryna Novatska

April 12, 2023

Advanced Search

Latest Stories

Sitecore Announces Acquisition of Scrunch

less than a minute ago Sitecore’s acquisition of Scrunch enables marketers to shape brand visibility in AI search by combining insights from ‘answer engines’ with omnichannel content optimisation.

MoEngage Launches Merlin AI Custom Agents

less than a minute ago MoEngage is also opening up to the enterprise AI stack via an MCP server, so customers can use AI tools to access MoEngage data and tools or to build external AI agents.

MessageGears Expands Integration Ecosystem

less than a minute ago Direct connections to TikTok, Google Drive, SingleStore, Azure, and Bynder extend MessageGears’ data-native, composable architecture.

InMobi Advertising Partners with Scope3

less than a minute ago The partnership accelerates InMobi Advertising’s broader Ad Experiences strategy, which packages inventory, targeting, and measurement into outcome-engineered solutions.

Brandi AI Introduces Sentiment Hub

less than a minute ago At the core of Sentiment Hub is Brandi AI’s proprietary scoring algorithm, which measures market-category ownership and AI-generated brand sentiment over time.

What Enterprise Marketers are Getting Wrong about GEO

14 minutes ago Many enterprise marketers are treating GEO as a content challenge, but success in AI search increasingly depends on execution speed, operational agility, and third-party visibility rather than content volume alone.

Zoom Announces the Launch of ZoomMate

a day ago Built on Zoom’s system of action vision, ZoomMate connects live conversational context to agentic search, workflow execution, custom agents, and AI content creation.

PropellerAds Launches Agent NIKO

a day ago NIKO empowers advertisers to create and launch campaigns in natural language, making programmatic advertising accessible and straightforward.

Optimove Introduces Optimove AI

a day ago Native AI brings intelligence inside the Optimove platform in the form of AI decisioning, creation, and analysis agents.

Bloomreach Launches Loomi Marketing Agent

a day ago The Loomi Marketing Agent understands customers, not just segments, delivering the kind of personalised engagement that earns loyalty beyond the first click.