WunderKIND Ads, Yahoo DSP Expand Access to High-Intent CTV Moments
The integration provides Yahoo DSP buyers with a direct way to access WunderKIND’s CTV format through private marketplace deals, using first-party data to deliver non-intrusive ads during high-attention moments on CTV.
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WunderKIND Ads, the provider of non-interruptive, user-first advertising experiences, has announced a programmatic integration with Yahoo DSP, granting advertisers access to WunderKIND’s proprietary CTV Pause Ads.
This integration provides Yahoo DSP buyers with a more direct way to access WunderKIND’s CTV format through private marketplace deals, using first-party data to deliver non-intrusive ads during high-attention moments on CTV.
“Integrating Wunderkind’s high-impact display and CTV formats into Yahoo DSP doesn’t just expand our inventory; it’s an initiative aimed at enhancing user engagement and driving measurable business outcomes,” said Beau Ordemann, Vice President, CTV at Yahoo.
“By continuously innovating our offerings, we deliver a competitive advantage that unlocks new possibilities for our buyers.”
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By bridging Wunderkind’s ad technology with the precision media buying platform of Yahoo DSP, brands can now programmatically activate Pause Ads at scale, targeting known users across premium CTV inventory, triggering engagement during opt-in moments, and measuring full-funnel impact with clarity.
Developed in partnership with OpenGlass.TV, Wunderkind’s CTV Pause Ad technology ensures seamless delivery and optimisation across platforms.
Luxury Retailer Case Study
To illustrate the impact of their collaboration, WunderKIND Ads and Yahoo DSP unveiled a highly successful campaign for a luxury retailer seeking to maximise brand impact and engagement among financially discerning, high-value audiences.
The strategic campaign successfully combined upper-funnel influence with lower-funnel efficiency, challenging the traditional view of media channels.
WunderKIND Ads deployed a sophisticated media mix combining Programmatic CTV Pause Ads on Yahoo DSP with supporting Custom High-Impact display units. The core strategy focused on capturing high-attention moments, during the natural viewing break on CTV and post-content on display.
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“This campaign proves that non-interruptive advertising is the future of TV and digital media,” said Adam Gendelman, Head of Sales and Operations for Wunderkind Ads.
“By combining the platform reach of Yahoo DSP with Wunderkind’s formats, we’ve redefined what programmatic CTV can achieve – delivering personalisation, performance, and scale in one move.”
This approach enables high-value first-party data to be leveraged in formats such as Programmatic CTV Pause Ads, combining precise targeting with distinctive creative execution.
“We’re thrilled to partner with Wunderkind to measure the performance of their innovative ad formats, which regularly exceed Cint’s platform norms, to give our shared clients the confidence and clarity to make informed decisions about their campaigns while they are live,” said Laura Manning, SVP, Global Data and Measurement, Cint.
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