WARC, Mutinex Partner to Deliver Real-Time MMM Insights
The integration—available through Mutinex’s MAITE platform and GrowthOS—unlocks real-time access to WARC’s library of campaigns, benchmarks, and strategic insights, directly within marketers’ ROI workflows.
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The World Advertising Research Center (WARC) and Mutinex, the marketing mix modelling (MMM) platform, have announced a partnership that enables marketers to turn real-time marketing mix modelling (MMM) insights into more informed growth decisions.
This integration—available through Mutinex’s MAITE platform and GrowthOS—unlocks real-time access to WARC’s library of campaigns, benchmarks, and strategic insights, directly within marketers’ ROI workflows, so they can use it to answer an infinite number of growth marketing questions and then act rapidly to win.
Together, the two companies will serve over 75,000 marketers across 1,200+ companies in more than 100 markets, ushering in a new era of certainty and speed in marketing decision-making.
For the first time, CMOs and growth teams can:
- Instantly query WARC’s global data to answer strategic questions within the GrowthOS MMM platform.
- Benchmark performance against leaders and leading campaigns.
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- Validate investment decisions with both ROI modelling and qualitative best practices.
- Accelerate planning cycles by eliminating fragmented research across platforms.
“Our mission has always been to give marketers the means to make more effective decisions,” said Amin Mrini, Chief Digital Officer, WARC and LIONS. “Now, those insights are actionable in real time—right inside the platforms where investment choices happen.”
Hen Innis, Co-Founder and CEO of Mutinex, said, “This partnership gives marketers the power to leapfrog into a more predictable and confident era of growth.”
“By embedding WARC’s intelligence into GrowthOS, we’re turning static insights into AI-driven dynamic, on-demand answers—right where investment decisions are made. This not only helps the Fortune 500 win. It heats up the marketplace by enabling every intelligent growth brand to compete. Game on!”
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