Walmart Connect, formerly Walmart Media Group, is growing its offerings to provide unparalleled opportunities for partners to accelerate their connection to customers in a closed-loop, omnichannel environment. The business is growing fast and poised to become a top ten advertising platform
Walmart announced an expanded vision and new name for its media business, now called Walmart Connect. Formerly known as Walmart Media Group, the new name reflects the company’s unique ability to accelerate the connection between brands and its 150 million weekly customers.
The business will harness Walmart’s vast omnichannel presence, the power of its closed-loop system and knowledge of its customer base to bring brands measurably closer to their intended audience no matter how they shop.
“Walmart has always connected customers and the great brands they love, and now we have the ability to offer an easy-to-use platform to enhance those connections at scale,” said Janey Whiteside, chief customer officer, Walmart.