VideoMining Announces New Grocery Front End Behavior Benchmark Study
The study uses a patented high-frequency data capturing technology that gathers environmental and behavioural data from US grocery stores.
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VideoMining, a provider of behavioural shopper insights, announced the imminent pre-release of the 2025 Grocery Front End Behavior Benchmark Study. Building on the success of the decade-long Front End Mega Study™ series, this latest edition introduces new, comprehensive research metrics designed to provide unparalleled insight into front end shopping behaviors, enabling marketers to optimise their strategies with clarity and scale previously impossible to obtain.
Unlocking Shopper Insights for Front End Growth
The enhanced decennial edition of the Grocery Front End Behavior Benchmark Mega Study™ leverages new proprietary innovation that provides unmatched contextual insights of front end behaviours. This is achieved through a patented high-frequency data capturing technology that gathers environmental and behavioural data from US grocery stores.
VideoMining’s Behavioral Measurement Platform™ utilises a comprehensive framework of behavioural science analytics and proprietary computer vision tools to decode behavioural data within the specific context in which it occurs. This capability allows for the precise analysis of every element of retail stimuli down to the SKU level, revealing the inherent impact of even the smallest stimuli on front end shopping behaviours.
Founder and CEO Dr Rajeev Sharma stated, “We are thrilled to share that this Mega Study will not only include the most comprehensive analysis of the latest 1.2 billion store trips, but also coincides with our company’s milestone of exceeding 25 billion total shopping trips analysed.”
“Our fifteen-year dedication to examining the grocery channel provides us with unmatched visibility to anticipate future trends while offering valuable insights into historical patterns within the front end. This ability to effectively analyse past data enhances our intelligence and sharpens our predictions regarding the industry’s future trajectory.”
Key Deliverables of the 2025 Study
VideoMining’s Channel Tracker Program™ captures behavioural data from over 1.6 billion annual trips through strategic partnership with US retailers. This data fuels VideoMining’s Shopper Behavior Panel™, a nationwide curated sample of stores that provide a representative sample of shopper behaviour and retail conditions specific to the channel.
The 2025 Mega Study redefines front end success by thoroughly observing, analysing, and listening to shoppers like never before, providing detailed intelligence on:
- The Total Front End Experience: A sweeping overview of the current grocery front end landscape, offering an expansive channel-wide perspective of the true front end experience. This includes a comprehensive overview of front end activities, wait times, checkout interactions, customer experience, temporal trends and demographic insights.
- Lane Type Analysis – Shopper Behaviour and Lane Dynamics: VideoMining offers a detailed examination of each checkout lane type—Traditional, Self-Checkout, and Express. Insights delve into utilisation patterns, lane-specific conversion rates, and the impact of evolving Self-Checkout station layouts on shopper behaviour.
- Front End Merchandising Hotspots: Discover how shoppers interact with key merchandising zones at the front end, including areas above and below the scanner, opposite the scanner, and facing the store perimeter. The analysis covers every merchandising element across all checkout configurations, providing a detailed overview.
- Front End Category Performance Tracking: VideoMining quantifies the performance of prevalent front end categories, examining each one’s contribution to overall success. Analysis includes spatial utilisation, time efficiency, adjacency impact, and specific breakouts by lane type.
Exclusive Pre-Release Offer
To commemorate the landmark achievement of 25 billion trips tracked to-date, VideoMining is presenting a limited-time pre-release offer. This opportunity grants participants immediate access to historical data that lays the foundation for understanding shopper interactions with front-end elements.
Additionally, participants will gain early access to the 2025 Mega Study, allowing them to ample runway to action these insights before they become widely available to the industry. Moreover, clients will enjoy unprecedented deep dives into behavioural trend tracking, providing insight reels from genuine shopper experiences that have never been available before.
This pre-release is designed for fellow innovative industry leaders who aspire to stay at the forefront of the market. By gaining early access to these insights, forward-thinking companies can pave the way for future front end advancements and set the standard for retail excellence through behavioural shopper insights.
