Unify Raises $40 Million to Power GTM with AI
Unify’s Series B Funding, led by Battery Ventures, is set to expand its AI-powered platform that helps sales teams automate outreach and scale go-to-market strategies.
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Unify has announced it closed $40 million in Series B Funding led by Battery Ventures. The round included participation from OpenAI Startup Fund, Thrive Capital, Emergence Capital, Abstract Ventures, The Cannon Project and Capital49, and follows a $12 million Series A raised just nine months prior.
“In today’s extremely competitive sales environment, distribution has become the barrier to success,” said Austin Hughes, Co-Founder and CEO, Unify.
“Even great products can still fail to gain traction because prospects are overwhelmed with noise: constant outreach across email, social media, search and more. The status quo for growth doesn’t work anymore.”
“We believe growth should be a science, not an art. Unify turns growth into a repeatable, scalable motion, combining real-time intent signals with AI agents to run powerful workflows that scale creative sales tactics. With Unify, sellers can then focus on what they uniquely do best: building relationships with humans.”
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Unify helps go-to-market teams identify the right prospects, personalise outreach at scale and automate repetitive tasks typically handled by humans. The system of action uses AI agents to surface high-intent leads and orchestrate targeted campaigns — allowing reps to focus on closing deals, not chasing signals.
The platform serves as a unified layer of intelligence that enables growth and outbound sales teams to reach out to the right customer, at the right time, with the right message, at scale. Customers such as Airwallex, Cursor, Flock Safety, Perplexity, and Together AI use Unify to scale outbound efforts and improve results.
“Unify delivers pipeline directly to our sales team’s inbox,” said Jenny Sung, Product Marketing Lead at Perplexity. “Its intent triggers and touchpoints help us reach prospects at the right moment.”
As part of the new round, Battery General Partner Dharmesh Thakker has joined Unify’s board. “Unify’s approach represents the next evolution in go-to-market (GTM) technology, a trend Battery has backed through previous investments in companies such as Marketo, Gong and Braze,” said Dharmesh Thakker.
“The Unify team has built an innovative AI platform that uncovers and prioritises signals buried deep in disconnected systems, facilitating targeted outreach with relevant, personalised messages. We’re thrilled to back this team as it continues to revolutionise the GTM process.”
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