TikTok Launches TikTok Travel Ads
Travel Ads is a catalogue-based performance solution built specifically for travel advertisers, enabling them to automatically promote their hotels, flights, and destinations using personalised, catalogue-integrated creatives.
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TikTok has announced the launch of TikTok Travel Ads — the first TikTok ad format built from the ground up with travel in mind.
Powered by Smart+, Travel Ads is a catalogue-based performance solution built specifically for travel advertisers, enabling them to automatically promote their hotels, flights, and destinations using personalised, catalogue-integrated creatives.
With travel-specific optimisation models, the solution identifies high-intent audiences ready to book and matches them with travel offerings based on their in-market activities and preferences, delivering greater relevance, higher engagement, and stronger campaign performance.
David Hoctor, Head of US Verticals, Travel and Gaming, TikTok, said, “Travel on TikTok goes beyond the For You feed, unlocking real-life travel experiences.”
“With TikTok Travel Ads, advertisers can leverage dynamic ad creatives and travel-first intent signals to seamlessly guide the TikTok community from discovery to booking—making every swipe a step toward conversion.”
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Each Travel Ad features a clickable travel card with relevant information such as hotel name, ratings, pricing, flight information and discounts, helping travellers make informed decisions while planning their trip.
Travel Ads are available in three formats:
- Single Video – a standard video set up during the campaign creation flow, featuring up to 10 travel cards dynamically generated from the travel catalogue and overlaid on the video.
- Catalog Video – where assets are uploaded to the catalogue and matched to a single product item (e.g., hotel, flight, destination) to include a single travel card dynamically generated from the catalogue for the same product and overlaid on the video.
- Carousel – dynamically pulls images from the product catalogue to create a carousel. Each image includes a clickable product tag populated from the catalogue. Clicking the product tag directs users to the corresponding product link. A single ad caption is used across all carousel images. Background music is required and plays in a continuous loop.
“TikTok has become a go-to destination for travellers planning their next trip or adventure,” said Jochen Koedijk, Chief Marketing Officer, Expedia Group.
“With Travel Ads, we’re meeting them in those key moments with inspiring and relevant content across Expedia, Vrbo, and Hotels.com. It makes it easier for our travellers to find exactly what they’re looking for, while our brands see real and measurable impact.”
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