TikTok Launches Interactive Insights Platform

TikTok has launched a new, interactive insights platform, which enables you to use a range of filters to discover key data points on your target markets. The new platform, which you can access here, provides a range of filters to hone in on your audience, and learn more about key aspects. There’s a range of […]

Staff Writer May 15, 2022

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TikTok has launched a new, interactive insights platform, which enables you to use a range of filters to discover key data points on your target markets.

The new platform, which you can access here, provides a range of filters to hone in on your audience, and learn more about key aspects.

There’s a range of data filtering tools to choose from, including location, demographics, industry vertical, and date.

The information could help to guide your strategic approach, and inform your choices. The only drawback right now is that TikTok’s insights database doesn’t seem too deep, so many of the same data points show up in several categories, which means they may not be as specific as you might like.

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