Teikametrics Launches Flywheel 2.0

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The automation solution dramatically increases the volume of performing keyword targets and continues to optimise performance

Teikametrics, an optimisation platform for sellers on Amazon and Walmart, launched Flywheel 2.0, which automatically optimises keyword targets across multiple marketplaces.

Flywheel 2.0 delivers an artificial intelligence-powered targeting algorithm that automatically harvests top-performing keywords across sellers’ marketplaces and then applies them everywhere the sellers’ products appear. The automation solution dramatically increases the volume of performing keyword targets and continues to optimise performance holistically across sellers’ marketplaces dynamically.

“Sellers are looking to diversify across multiple marketplaces, but optimising advertising on more than one marketplace at the same time adds complexity,” said Alasdair McLean-Foreman, CEO and founder of Teikametrics in a statement. “Our new AI-powered algorithm in Flywheel 2.0 solves for this by dynamically using the sellers’ best-performing keywords across multiple marketplaces. As a result, we’re giving multichannel sellers a big competitive advantage, especially for those launching on new channels like Walmart.”